VIDGO & DAZN announce customer acquisition program
DAZN NOW AVAILABLE ON VIDGO
Ahead of Dec. 15 Canelo Alvarez Fight, Vidgo adds DAZN to
Latino Mas Package at No Extra Charge
Pivotal Moment for Underserved Sports Fans Who Prefer to Pay Cash
ATLANTA/NEW YORK, Dec. 4, 2018 – Vidgo, an emerging prepaid live television streaming
service, and DAZN, the global sports streaming leader, announced today a joint marketing and
customer acquisition agreement. Under the terms of the deal, Vidgo will add DAZN’s Spanish-
language streams – at no extra charge – to the Vidgo $29.99 Latino Mas package.
Co-branded sales collateral and fight cards featuring upcoming DAZN events will start to appear
within weeks at thousands of retail stores that offer Vidgo. The first fight to be marketed will be
the upcoming championship bout between Canelo Alvarez and Rocky Fielding at Madison
Square Garden in New York City on Dec. 15, 2018. In the past, sports fans would need to pay
upwards of $85 for Canelo fights on pay-per-view; now, his fights will be available as part of this
subscription with no added cost.
DAZN has quickly become a must-have streaming platform for sports fans, featuring more than
100 boxing or MMA fight nights per year as well as a new MLB show featuring live baseball
starting in 2019.
“DAZN’s rights to Canelo Alvarez, as well as Golden Boy Promotions, Bellator MMA, Combate
Americas and Major League Baseball, will be incredibly attractive to our potential subscribers,”
said Shane Cannon, Vidgo CEO. “Adding Canelo Alvarez fights to our Latino Mas package for
no extra charge instead of a lofty pay-per-view fee is an incredible value. We can’t wait to see
what additional sports rights DAZN adds to their growing portfolio next!”
Vidgo offers the most-popular live sports, entertainment, family and latino programming on a
prepaid over-the-top streaming service at an affordable price. Each package includes three
simultaneous device streams and is available at home or on-the-go. With no fees for equipment,
no credit checks, and no contracts, everyone qualifies for Vidgo’s service.
“Strategically placing DAZN-branded sales collateral in thousands of stores nationwide will be
an effective complement to our marketing campaigns across television and digital,” said Joseph
Markowski, DAZN EVP, North America. “We believe that many Spanish-speaking people in the
United States have been underserved by traditional media options and this will bring them
access to premium sports that they care about.”
“Though Vidgo is a relatively young company, we are appreciative that DAZN has recognized
that our innovative distribution model is vastly different from the legacy players in the OTT
space,” said Zee Rahim, Vidgo’s Chief Strategy Officer. “Our management team has a very
long history in the customer acquisition space and we have worked hard to carve out a very
sizeable niche for Vidgo, as opposed to fighting over the same group of customers with the 800
pound gorillas of the industry. Our belief is that this partnership with DAZN will lead to hundreds
of thousands of new customers and millions of dollars in revenue for both companies.”
Vidgo is a prepaid over-the-top television streaming service with the most popular live Sports,
Entertainment, Family, and Latino programming at an affordable price. Each package includes
three simultaneous device streams and is available at home or on the go. With no fees
for equipment, no credit checks, and no contracts, everyone qualifies for Vidgo’s service. For
more information, please contact firstname.lastname@example.org.
Globally, DAZN is a live and on-demand sports streaming service created by fans, for fans,
that is leading the charge to provide access to sports anytime, anywhere. DAZN guarantees no
long-term contract, no bundles, just one affordable price for access to all the service’s sports
on connected devices including Smart TVs, smartphones, tablets, games consoles and PCs.
DAZN is currently available in Germany, Austria, Switzerland, Japan, Canada, Italy and now
the U.S. at just $9.99 per month after a one- month free trial – where it is becoming a must-
have service for sports fans, with a daily show featuring live look-ins to Major League Baseball
games beginning in 2019 and more than 100+ fight nights already lined up from Matchroom
Boxing, Bellator MMA, the World Boxing Super Series, Combate Americas and the newly
announced Golden Boy Promotions.
Chris Legentil – Chris.Legentil@dazn.com – 646-660-5934
Brian Karpas – Brian.Karpas@dazn.com – 929-208-7117
Zee Rahim – Zee@vidgo.com – 703-608-0700